Farid
Marketing Operations
by Greg Kihlström
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ISBN: • Publisher: De Gruyter • Year: 2026
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[color=#ff5555]📂 Category: Business, Nonfiction
[color=#44bb44]📄 Pages: 397
[color=#ff9900]📋 INFO: English | 2026 | ISBN: 3119145157 | 397 pages | True PDF,EPUB | 7.62 MB
[color=#888888]📝 DESCRIPTION: Traditionally, Marketing Operations (MarketingOps) has played a tactical, behind-the-scenes roles within the marketing function. Yet, as organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a strategic MarketingOps function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes.
This book provides a framework and plan to measure success. It looks at the roles and technologies needed to scale a MarketingOps function and offers best practices to help organizations grow and scale their marketing operations over time. Using its maturity model as a framework to guide readers, it helps marketers achieve operational excellence in support of business goals, from foundational strategies to advanced AI implementation.
Marketing Operations: Strategy, Implementation and Optimization is an invaluable resource for marketing leadership and MarketingOps professionals focused on driving lasting value from a strategic investment in improved ways of working.
[color=#ff9900]📦 Download Info
Folder: Marketing Operations Strategy Implementation And Optimization
Format: PDF
Total Size: 8.62 MB
📋 File List:
[size=2]
📌 Marketing Operations.epub (Greg Kihlström) (2026) (1.97 MB)
📌 Marketing Operations.pdf (Greg Kihlström) (2026) (5.65 MB)
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