Farid
1839106514 Chonko, Lawrence B.; Edward Elgar Publishing 2021
Catergory: Business & Finance, Economics, Microeconomics, Macroeconomics
What is Competitive Advantage
In business, a competitive advantage is an attribute that allows an organization to outperform its competitors.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Competitive advantage
Chapter 2: Strategic management
Chapter 3: Product differentiation
Chapter 4: Marketing management
Chapter 5: Core competency
Chapter 6: Competitor analysis
Chapter 7: Porter’s five forces analysis
Chapter 8: Porter’s generic strategies
Chapter 9: Marketing strategy
Chapter 10: Value chain
Chapter 11: Michael Porter
Chapter 12: Resource-based view
Chapter 13: Economic surplus
Chapter 14: 3Cs model
Chapter 15: Hypercompetition
Chapter 16: Value proposition
Chapter 17: Creating shared value
Chapter 18: Capability management in business
Chapter 19: Media management
Chapter 20: Composition-Based View
Chapter 21: Strategic competitiveness
(II) Answering the public top questions about competitive advantage.
(III) Real world examples for the usage of competitive advantage in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Competitive Advantage.
Contents of Download:
📌 1839106492.pdf (Chonko, Lawrence B.;) (2021) (1.48 MB)
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⭐️ Advanced Introduction To Sustainable Competitive Advantage In Sales ✅ (2.48 MB)
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